Francis Lim

Francis Lim operates a family-run Christian law firm dedicated to providing compassionate, prompt, honest, and cost-effective legal resolutions within Australia’s legal and statutory system. Since arriving in Australia in 2000, Francis and his team have been committed to assisting the Asian community with their legal, tax, and migration concerns. Their main audience includes Asian business owners, migrating families, and Asian communities with limited English proficiency, along with Asian Christian communities. Francis sought to refresh his company's brand through a rebranding initiative that includes a new brand identity and website. The rebrand must reflect Francis Lim’s personal journey and expertise, as well as the firm’s strong Christian principles.

Category
Branding & Identity, Digital Website

Sector
Corporate, Law

Credits
Coire Jones (External web developer)

The brand language draws inspiration from minimal linework to impart a sense of timelessness to Francis Lim’s identity. This approach was used in designing the new logo, reflecting the firm's agility and adaptability in various legal scenarios. Meanwhile, the red colour palette represents good fortune and prosperity while also echoing the colours of emergency services. This choice aligns with Francis Lim's mission to be the initial point of contact for clients in legal emergencies, prepared to offer support in challenging situations.

An editorial newspaper approach is used to achieve a balance between aesthetics, functionality, and user experience for Francis Lim's new site.
This design strategy complements the formal tone typically associated with legal practices. The website is organised into four main sections: homepage, expertise/service offerings, news section, and contact.

See Francis Lim website here

*Note that the website was completed and handed over to Francis Lim in 2019. There may have been alterations made independently by Francis Lim or other designers and developers since then.